My morning commute is about 50 miles and isn’t the most fun I have all day, but it’s usually not too bad because it gives me a chance to listen to music, catch up on the news, and oh, listen to shitty commercials by past-their-prime rock bands.

Creed – New Album

That little burst of profanity in there is me getting cut off by some idiot and then racing around him in a fit of rage that would cause me to get a ticket from a member of the California Highway Patrol.  I can’t give the CHP too much shit, I actually was speeding and I know that has got to be one of the crappiest jobs in the world, but seriously guys, use the big gruff voice for guys who actually look like criminals, not the dude just trying to make it to work on time.  As a bonus, the one ticket became three tickets because I, 1.) somehow didn’t receive my registration renewal and my tags are expired and, 2.) didn’t get a new insurance card yet.  Awesome.  To top it off, when I opened my glove compartment up, my last ticket (not for speeding) popped out for the dude to see, so he was probably thinking, “well, look at this felon we’ve got here…”  I think the only think I could do to make it worse would be to haul ass from the scene after he found a dime bag, a fire arm, and a dead hooker in the trunk.

Crap, what were we talking about?  Right, the suck fest that is this Creed commercial.

So, for starters, let’s examine this media buy.  Someone, somewhere decided that it was a good idea to put a commercial for Creed, a washed up middle of the road rock band on LA’s very own KROQ.  Now, you may not know this, but KROQ, even in it’s modern form, wouldn’t be caught dead playing Creed right now (although they may have before; they’re very famous for giving bands shit that they used to play just six months ago).  KROQ is all about the Green Day, 311, System of a Down, and a bunch of other stuff that would melt your brain.  Creed actually belongs over on another station, STAR, which would probably play the new album, because they’re still playing the old albums.

Sure, you may say, “well wait, people listen to all kinds of stuff that is independent of their normal station!”  This is very true, however, the DJs at KROQ really don’t give a shit.  Just later that day, on my ticket-free ride home, Nicole turned down a request for Creed on the air claiming that if she played it, she would get her ass kicked.  A good media buyer would have asked if that kind of stuff happens and kept this commercial way the hell away from the station.  Then again, you can tell how hard up KROQ is for advertising dollars by the fact that they accepted an add for Creed in heavy rotation.

One final point, don’t put any member of the band in an ad for the new album… ever.  If these guys want to chat about their love of the music and their fans, they can do it in an interview or between songs on stage, but otherwise, keep them the hell off the air.  When a jock asks you about the process of making the new album, you sound cool; if you’re just sitting around telling anybody who will listen about your process, then you’re just a blowhard.

So, to sum up… friends don’t let friend drive while listening to Creed commercials.

J.

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