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Ad Awesomeness: Lindsey Lohan sues E-TRADE for “milkaholic” crack

Published March 9th, 2010   |  3 Comments

Man, do I frickin’ love the real world.  You really can’t beat it when it comes to serving up the crazy.  Sure, you can have your little movies about blue people and classic book characters re-imagined, but I’ll take me a good serving of good old fashioned, real world crazy any day.

For instance, according to the New York Post this morning, known real world fuck up, Lindsey Lohan and her bottom feeding lawyer have decided that they want to sue the online trading company E-TRADE for the use of the name “Lindsey” in their latest talking baby commercial.

The spot, which was used for the Super Bowl this year, features a player baby explaining to his girlfriend baby why he didn’t call last night (because he was trading online, which is totally believable, by the way). The girlfriend baby then asks him if that “milkaholic, Lindsey was there,” and the milkaholic in question leans into frame and says, “milka-what?”

The commercial is funny as hell; actually, most of the spots in this campaign are funny as hell (I’m kind of partial to the golfing one, myself).  However, Lindsey and her lawyer seem to think that the agency that produced it is picking on the fair Lohan and are going to try and take them to court.

Apparently, Lindsey forgot to check around that there are other kids named Lindsey in the world, like for instance, the one at the agency where the ad was made that was the true-life inspiration for the ad.  Check that, they used her name, I have no idea if this chick is really a milkaholic or not, so don’t jump to any conclusions there.

You know, a few years back someone came out with a movie that used my name, Jeffrey, as a title.  I was really excited about that until I found out it was a “coming of gay” comedy featuring one of the guys from the old “Wings” TV series from the 80s.  With my dashing good looks, I have a hard enough time convincing people I’m not gay, so having a movie about a gay guy with my name probably wasn’t going to help.  But did the idea of suing the makers of the movie ever cross my mind?  No, of course not, because I’m not fucking crazy.

I don’t follow the celeb rags too much these days, but from what I hear, Lindsey is a real mess.  Unlike most people, I actually kind of find this a little sad because I thought she had some real promise as an actress when she was younger.  Apparently, she doesn’t really have a dime to her name, which makes me wonder where she’s getting the cash for a lawyer to pull this shit.

You have to also wonder what it was like at the E-TRADE offices this morning.  Honestly, I hope they had a good laugh over all of this knowing that it will mean nothing but good things for them.  Hopefully they are not too uptight about it all, thinking it’s going to “damage the brand” or any of that bullshit.  Even if E*Trade loses, all the exposure they get from this is worth way more than a $100 million media buy, which is what Lohan is asking for in the lawsuit.

The whole thing will probably get thrown out of court and Lohan will have to resort to dating her lawyer in public for a few months to cover his fees for this circus. The only brand that will get damaged here is Lindsey Lohan’s, and she was pretty rock bottom to start with, so maybe it will be the thing that really snaps her out of this nutty phase of hers before they find her at the bottom of a lake after her pimp snuffs her out for stealing his blow.

Sweet tap dancing christ that was dark ending to this post… go back up and look at the babies again and you’ll be crapping rainbows in no time.

J.

Related posts you might enjoy:

  1. [VIDEO] Lindsay Lohan got paid how much to do what with a beezid?
  2. Great review of “real” ad campaigns by Ad Age, crappy headline
Written by Jeff Ferguson
Jeff Ferguson is an internet marketer, entrepreneur, inventor, writer, public speaker and is usually only this angry when talking about poorly made advertising or people who think gum is a food group.
  • chilehead

    Gotta love the part where they not only claim that she owns the singular name, but also the characterization that they portrayed… so no one can portray a substance-addicted adultress without paying her? Does she actually have a trademark on the name “Lindsey?” I'd like to know what the bionic woman has to say about all this.

  • Anonymous

    Gotta love the part where they not only claim that she owns the singular name, but also the characterization that they portrayed… so no one can portray a substance-addicted adultress without paying her? Does she actually have a trademark on the name “Lindsey?” I’d like to know what the bionic woman has to say about all this.

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