Sometimes I really have to question the headlines I see on other sites.  Some of them, not unlike mine, are done for shock value, but most of them are just stupid or clearly show that they just don’t “get it.”  Sure, they may come back and go, “oh no, I get it, I was just making a joke!”, but I doubt it. Even if you were, your snarkiness effed it up for you.

Here’s a good example that Ken Wheaton over at Ad Age came up with for the new Axe commercial, “Latest Axe Effort An Example of Sophisticated Adult Humor” (link). Ken was so proud of himself after that headline that he didn’t both to write an article, he just leaned back in his chair as if to say, “Hey Ad Age offices, look at that fucking headline. Now look at my dick. Both equally impressive.”  I’ve never met Ken, so I can’t comment on his dick, but the headline was a little off base.

Here’s the ad in question:

The ad itself is funny as hell, but a little on the nose.  Seriously, it’s an easy path to take here, “Axe is made for cleaning your body, including your nuts. Nuts are sometimes called balls. Balls are also used in sports. Ta Daaaa!”  Ken obviously gives them grief because the ad is a little sophomoric and low brow, but then again, SO IS THE TARGET AUDIENCE, you pretentious ass.

Axe products are aimed at teenagers or men who still think like teenagers.  I’m pretty sure the guys over at The Jersey Shore are covered in this shit.  I don’t use it, because I’m 38 and I don’t like to smell like a douche bag, but there are plenty of young guys that do and, check me here, young guys think jokes about their balls and their dick and anything else gross are funny as hell.

So, WTF, Ad Age?  Sure, it’s not Lawrence of Arabia, but what were you expecting?  The product is used to clean your ass and nuts so you don’t smell like a dead animal wrapped in blue cheese, not a luxury car.  It works, move on.

J.

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