Del Taco is clearly on the dope
Published January 15th, 2010 | 2 Comments
I wrote a lot of today’s posts while sitting in a bar, drinking away the pain that is my home life. Various games were on the multiple TVs, but the music was up. While this is fine for the games, it gives the commercials a kind of surreal feeling as I would try and figure out what is going on while slightly plastered.
Just to fuck with me even more, Del Taco threw this one out there a bunch of times:
Actually, let me clarify something, they actually don’t throw this one out there. The one above is about four minutes long and has all the segments in tact. It’s still kind of funky, but it makes sense, especially with the sound up. However, what they are showing during basketball was this bizarre, cut down version that just makes you feel like somebody slipped something in your drink and you’re minutes away from declaring yourself the King of Spain.
If you go up to Del Taco channel on YouTube, you can see the individual segments that make up the big commercial, but the one that they are showing just isn’t out there anywhere, so now I feel like it was all a hallucination. Why would Del Taco do that to it’s core customers, namely stoners, who are pretty fucked up already and don’t need to look up and see a trio of chinchillas playing in a band.
I guess the deal is that you’re supposed to go to their Facebook page and vote on the segments you like the best. Awesome, I would have figured the purpose of the commercial was to make you want a taco in the middle of the night, but OK, whatever works. I can’t find what agency did this, but it looks like they like to get high and watch a lot of Tim and Eric Awesome Show, Great Job, then head into the office for a brainstorming session.
I’m not complaining, mind you. The ad is creative as hell. I just want to know why I never heard about that job…
J.
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