Don’t use digital media because it makes the baby Jesus cry
Published December 18th, 2009 | 1 Comment
I don’t have a lot of time for this post. I have a big day ahead of me doing as little as possible until I sneak out of work early to go see Avatar. But I wanted to get this one up and get some feedback from you, the gentle reader, on if I’m LOSING MY FRIGGIN’ MIND!
Advertising Age just posted a new video (link) that features the following:
“Don Carli, director of the Institute for Sustainable Communication, enlightened many by quantifying how the carbon footprint of electric-powered digital media is nearly as large and environmentally onerous as that of the notorious paper-making industry.”
Am I crazy or is this guy saying that we shouldn’t do digital advertising either because, while we’re not using dead trees (thanks for the plug, btw), we’re using as much electric energy?
I’m not one of the folks that thinks global warming is a scam, but I also think we need to seek a balance between keeping the planet moving and conservation efforts. That said, what I think is crazy here is not that this guy is saying that all advertising is bad, but that he thinks anyone would give a shit.
Trust me, we didn’t switch to digital advertising because we wanted to be green. We did it because that’s where the friggin’ audience lives now.
J.
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December 18th, 2009 at 1:21 pm (#)
Yeah. Ads have not gone digital because we wanted to be green. All of this pretty tech was made available to us, we got faster Internet access and computers that do everything for us…. I know I live with my mac. Anything that helps me work and be efficient, I like.
Of course you'll want to advertise to me online when I spend this much time working. We all do. And when we take off for he weekend we find ads everywhere else but were acustomed to it.
Advertising online is the same as advertising at the ball park, the movie theatre or tv. That's where we are.