Don’t use digital media because it makes the baby Jesus cry
Published December 18th, 2009 | 1 Comment
I don’t have a lot of time for this post. I have a big day ahead of me doing as little as possible until I sneak out of work early to go see Avatar. But I wanted to get this one up and get some feedback from you, the gentle reader, on if I’m LOSING MY FRIGGIN’ MIND!
Advertising Age just posted a new video (link) that features the following:
“Don Carli, director of the Institute for Sustainable Communication, enlightened many by quantifying how the carbon footprint of electric-powered digital media is nearly as large and environmentally onerous as that of the notorious paper-making industry.”
Am I crazy or is this guy saying that we shouldn’t do digital advertising either because, while we’re not using dead trees (thanks for the plug, btw), we’re using as much electric energy?
I’m not one of the folks that thinks global warming is a scam, but I also think we need to seek a balance between keeping the planet moving and conservation efforts. That said, what I think is crazy here is not that this guy is saying that all advertising is bad, but that he thinks anyone would give a shit.
Trust me, we didn’t switch to digital advertising because we wanted to be green. We did it because that’s where the friggin’ audience lives now.
J.
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