I don’t know what I feel worse about today… having to see this goofy St. Patrick’s Day promotion from McDonalds, or having to look up how to spell “Grimace” for the post title.

Oh wait, it was the first one:

This is apparently a “stellar outdoor idea for McDonald’s from Leo Burnett Chicago.” You know how I know that? Because the Leo Burnett agency said it was a stellar outdoor idea for McDonalds, mother effers…

I’m not the first to say this (hell, someone said it on the Leo Burnett site already), but this stellar outdoor idea just looks like an anti-littering campaign and not something that would make me want to actually run out and get a mint shake (yes, that’s what’s in a Shamrock Shake, you bunch of ‘tards).

Remember that guys? That would have been the goal of doing this big, expensive piece of trash along the Chicago River, which is usually full of trash on it’s best days – to sell more friggin’ shakes! Not to look cool, or win awards, or post how clever you are on your blog, but to move shakes out the door.

Who the hell approves this crap? I mean, are things that big at Micky D’s these days that you could sneak an expense like this past everybody without someone raising a hand and saying, “hey, I don’t think that’s going to do what you think it’s going to do…”?

Next time you hear about a round of layoffs at McDonalds corporate or Leo Burnett, remember you saw wasteful crap like this on National Drinking Day.

J.

Related posts you might enjoy:

1. Movies, Mustangs and McDonalds
2. McDonalds helps kids pick up Olympic athletes for their moms
3. Cottonelle spends a butt load (HA!) on a really dumb question
4. AT&T & Verizon: I Thought It Was Called Creative [RANT]
5. Remixed Tonight Show with Jay Leno promo sings a different tune