Gillette all about smelling like a man, and making guys uncomfortable in the steam room
Published March 1st, 2010
Oh, lucky, lucky day… I love it when crappy commercials fall in my lap.
Oddly enough, this find was the result of looking at what is actually a pretty great response commercial from Gillette to Dove’s new “I’m a Man!” commercial from the Super Bowl.
Sure, it took them about a month, but I have to admit, that’s pretty fast for an agency working for a big, old company like Gillette these days. It’s a funny visual, it gets to the point, and if you look close enough, they even took the time to make the competitor’s bottle look feminine with a little butterfly. Nicely done.
But then you gotta break my heart with this piece of crap for their razor line:
For starters, it’s just not that funny, but more importantly, they break a couple of important steam room rules within seconds. First, you don’t ever talk in the steam room, even to your buddies, and second, you certainly don’t ever touch me in the steam room.
Trust me, if a bunch of redneck race car drivers and their pit crew call out my sensitive skin in the steam room, I’m more worried about them reenacting a scene from Deliverance than a close shave.
J.
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