Today we have the first in a series of guest posts here at Dead Tree Media, this time by Steve Sarner of Tagged (link).

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It’s been over 2 weeks since his solo car crash and the Tiger jokes are already getting old as is the debate about corporate endorsements and whether to maintain or drop celebrities who get in trouble.

That said – the Accenture / Tiger Woods poster ads that blanket nearly every airport in the nation now lend themselves to some special ad copy irony – such as:

“It’s not a setback.  It’s a test.”

“High performers shine, even when the sun doesn’t.”

“How can you plan ahead when you can hardly see ahead?”

And since Accenture is likely frantically working with the vendors to remove / replace these displays – there’s no better place than Dead Tree to archive this one from MSP. The ad copy –  “Opportunity isn’t always obvious”  -combined with the phallic cactus photo offers perhaps the most ironic Tiger ad of all.

About Steve Sarner:

Steve has more to lose than me submitting for Dead Tree because although he used to be on the “buy side” like me – today he sells digital media and that means he might actually have to face some of these clients or agency types that might want to switch from dead to  digital. I’ve known Steve since my Kimberly-Clark days and over the years he has a pretty good record of joining start ups that are successful enough to be bought out by larger companies. He’s also worked for “Big Media” such as News Corp and Fox Digital but today is back in the start-up mode in San Francisco with a successful – not so little – social media site called Tagged (link) where he runs the revenue production. And like me – Steve is a consumer and part of the target audience for many ads. Unlike me he avoids automobile commutes as much as he avoids bad dead tree advertising.

Related posts you might enjoy:

1. WSJ (wha?) rates the best and worst advertising of 2009
2. All of Tiger Wood’s dead tree friends are running for the hills…
3. Accenture: Nothing says tech consulting like a surfing elephant [VIDEO]
4. Don’t use digital media because it makes the baby Jesus cry
5. A Creed commercial made me get a ticket (with guest vocals by @Countxero)