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Hyundai Pulling the Wool Over Our Eyes during the Super Bowl

Published February 3rd, 2011 

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Can you tell which of these cars is a Hyundai Elantra?

It’s ok. Be honest. If I hadn’t put the pictures together I sure wouldn’t be able to.

But the marketers at Hyundai think you can. They are so confident their car stands out from all the other small cars on the market that they are willing to be over $1 million on it. This little bit of genius ran during the Super Bowl:

Look back at the cars at the top of the post. Now can you tell which one is the Hyundai? You just saw it. Can’t you tell which one it is?

Frankly though, the best part of the spot is the five year old cars all the sheep are driving. Just for comparison, here’s what a Hyundai Elantra looked like in 2006.

Look familiar? It could have come right out of the fucking commercial. I wonder if any of the cars in the spot are old Hyundai products. Now that would be funny.

Hey Hyundai listen up! If you want to call me a sheep that’s fine but don’t insult the intelligence of sheep everywhere by saying your lame little car clearly stands out from the rest of them. That’s just a baaaad idea.

Get it — baaaad — like a sheep.

By the way, for anyone who’s curious, the cars at the top are:

Top: Ford Focus
Middle (l-to-r): Mazda 3, Hyundai Elantra
Bottom (l-to-r): Honda Civic, Toyota Carolla, Chevy Cruze

Related posts you might enjoy:

  1. Motorola picks a fight with Apple at the Super Bowl, and loses
  2. Super Bowl Ad Reviews: See? This is why men say women aren’t funny…
  3. Ah, there it is. GoDaddy.com Super Bowl ad is banned.
  4. Super Bowl Sneak Preview (from some other rag)
  5. (NOT) The Google Super Bowl ad #sb44
Written by Mike Stern
Mike Stern is a 20-year veteran of the radio industry who programmed stations in Chicago, Detroit and Las Vegas. He also served as the News/Talk/Sports Editor for the radio industry trade publication Radio & Records from 2007 to 2009. He is now working as a freelance writer and accidental entrepreneur in Chicago.

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