Just like many other people trying to stretch their hard earned dollars during this challenging fiscal time, I have become a coupon clipper. Every Sunday the paper arrives and I dutifully recycle everything but the circulars which I then comb through with the intensity of a lion stalking a zebra. Very little excites me like the rare money off baked Lays chips coupon. Maybe I need to get out more but those things are expensive.

Recently though, I stopped dead in my tracks when I came across this little beauty of a deal.

Buy a fifth of Jim Beam and get a free frozen pizza! Could there be a coupon that screams I’m alone, desperate and possibly suicidal any louder than this? Maybe next time they can up the ante. Anyone who redeems the coupon alone on a Saturday night also gets a gun with one bullet.

I really wonder who came up with this concept. Somewhere, buried in a desk, there must be a research report or a focus group tape that indicates the number one culinary choice of Jim Beam drinkers is frozen pizza.

For that matter, let’s consider the other side. Imagine the meeting with Tombstone to persuade them to take part in the promotion. I can hear the discussion now, “Well Jones, you are right. We do need to up our market share of desperate bachelors. Ever since DiGiorno went upscale with their rising crust there’s been a hole in the market you can drive a tank through. OK! Count us in!”

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