Pepsi Max spent $3 million on this Super Bowl ad that prominently features spousal abuse and assault:

The poor man in this spot is kicked and has his head slammed into a table as well as having soap shoved in his mouth which devotees of “A Christmas Story” know full well can very easily lead to “soap poisoning” and result in blindness.

Then, in a jealous rage, the woman who’s been abusing this poor man throughout the commercial throws a can of soda at his head. He ducks the vicious attack and an innocent bystander is hit in the head with the heavy projectile.

Surely you would expect Pepsi to encourage Americans to do the right thing and help the woman. But no, off they sneak, the abuser and her co-dependent husband who can’t leave the cycle of domestic abuse.

Tragic.