So far it’s been a lousy summer in Chicago. We essentially had no spring and so far June has been feast or famine; 90 degrees or 60 degress. Nothing in-between.

But even I remain hopeful that summer will last longer than one week which is apparently what the folks at Taco Bell are expecting.

Pay close attention to the end of this spot:

Kudos to Aasif Mandvi for being able to get through a line of copy that says both, “spend less this summer” and “this week only” without laughing or screaming.

It’s gonna be a short summer, better get a tan while you can.