• Home
  • About
  • Contact Us
  • Categories
    • All Posts
  • Subscribe via RSS

Toyota tries to cover its tracks with dead trees

February 1st, 2010  |  Published in All Posts

I’m actually taking a day off from both the day job and Dead Tree Media so I can participate in my annual birthday tradition of getting really drunk and then seeing how long it takes me to get thrown out of Disneyland. That said, I wanted to point out something I noticed last night while watching The Grammys.

Toyota is in some hot water right now because of a massive recall of almost an entire model year of cars thanks to a busted accelerator that they buy from someone else (BTW, just to be fair, Ford has one model it has to sweat as well, but I doubt it will cause as much damage).  Toyota pretty much wasn’t advertising right now… at least I can’t remember seeing much of anything out of them lately.

Then last night, not long after Pink completely blew me away with her aerial acrobatics while actually singing (btw, anyone that tries to lip sync a performance after seeing that is just a hack), but before Taylor Swift did almost an entire performance out of pitch, I caught what is actually one of my favorite commercials… dusted off and in the public’s face:

Again, I love this ad… it is everything that is right with the world of advertising right now.  However, it was put away for awhile because it had run its course.  The new model of the Prius hit the streets and most of the residents of West LA ran out and bought one… mission accomplished.

But then the shit happened with the accelerators and Toyota must have just freaked the hell out.  All it took was a call to the ad agency and a budget that could choke a horse and Toyota is back on the air again with a set of ads that no doubt made people all warm and fuzzy.

Well, I guess if you can’t fix the cars, you can at least try and fix the perception of the cars.

J.


blog comments powered by Disqus

New Posts

  • Ballsy LifeLock commercials fined $12 million for bogus claims
  • Ad Awesomeness: Lindsey Lohan sues E-TRADE for “milkaholic” crack
  • Dead Tree Media Goes To The Oscars!
  • Capri Sun is just getting effing spooky
  • Brit convicted for mock “No More Nails” Jesus ad, being a dick
  • OK, I know the Pedigree slow-mo dogs ad is cute, but BRAND DAMMIT!
  • You have to admire Brazilian Bold for their, um, boldness
  • Gillette all about smelling like a man, and making guys uncomfortable in the steam room
  • Cottonelle spends a butt load (HA!) on a really dumb question
  • “I’ve never voted Tory before” ads in UK are ripe for abuse, fun (leftover from #SES London)

Categories

  • All Posts

Tags

Accenture Adweek agencies Apple AT&T CBS Chase Coca-Cola Commentary Dodge Droid energizer Gatorade Gillette Google Honda joke looking for an ad Kraft Leeds legal Leno local Mac Nike Olympics OSH outdoor out of home Parody Pepsi print radio Ralphs sex Superbowl Super Bowl Taco Bell Tiger Woods TV UK Verizon Victoria's Secret Wall Street Journal weekly summary We Get It Ass

Recent Comments

  • uberVU - social comments on Ad Awesomeness: Lindsey Lohan sues E-TRADE for “milkaholic” crack
  • flickthis.tv on Dead Tree Media Goes To The Oscars!
  • chilehead on Ad Awesomeness: Lindsey Lohan sues E-TRADE for “milkaholic” crack
  • sbcrair on Capri Sun is just getting effing spooky
  • stevenmclaren on You have to admire Brazilian Bold for their, um, boldness

Home | Contact Us | About Us



©2009-2010 Ka Pow Interactive, LLC. All Rights Reserved.
by DS Design Studio.