Derek Walker claims he is the “janitor, secretary and mailroom person” for Columbia, S.C. based agency, brown and browner advertising, but one of the big agencies should scoop him up because he’s really got something with his post on Advertising Age this morning.

Here’s the heart of his rant:

“doing crappy work actually costs more in the long term. We all know it — or at least we’ve had an idea it does — but no one wants to say it aloud. Well, I’m singing like a canary.

Crappy work can suck the life out of an agency and the money out of a client’s budget.”

Here at DTM, I’ve made it my quest to point out the crappy advertising of the world. Not just because I’m insulted by the poor quality, but because I, like Derek, know that it’s actually doing damage on a lot of fronts. The clients suffer, the agencies suffer, and the consumer suffers.

Hell, I would actually take that step farther and actually blame part of our economic woes on crappy advertising. Sure, a big chunk of the problem had to do with greed over at the banks, but it wasn’t just the banks that went down hard with the economy; it was pretty much across the board. Think about it, if the advertising for a product sucks, people buy less of that product, which in turn causes companies to cut back or even close, people lose their jobs, and the virus of bad advertising spreads like a catchy pop song.

So, both agencies and clients, do us a favor and put your damn backs into your job. America is counting on you.

- Jeff Ferguson

Related posts you might enjoy:

1. DTM’s 2010 wish for the advertising biz: cool it with the effing hyperbole