I’ve written before on Dead Tree Media about my proclivity for clipping and using coupons. If you are a new reader or want to relive that glorious rant click here. So it shouldn’t surprise anyone that I set aside some coupons I got from Macy’s for a potential shopping trip. As you can see these [...]

Fool me once, shame on you. Fool me twice shame on me. So shame on you Quiznos marketing people. You just keep getting fooled over and over again. If you haven’t already thrown up from seeing it, check out this little gem Quiznos is using to promote their new lunchtime meal deals: Not only is [...]

I am not a parent nor have I ever changed a diaper. I love playing with my friend’s kids — mostly because we are essentially at the same IQ level — right until they need to be changed. Then I give em right back. Quickly!  So this little insert really caught my eye: OK, for starters it [...]

Is it just me or are birthdays generally known as a time for receiving gifts? I always thought that was the tradition. On my recent birthday my wife, family and friends all were nice enough to buy me tokens of their affection to mark the passing of another year. So maybe I was caught up in [...]

Growing up my mother imparted a few pearls of wisdom to us kids including this little nugget, “For free take! For buy waste time.” OK, I never really got the “waste time” thing and I’m probably horribly misquoting her but you get the point. Free is free! Grab what you can. In recently came across [...]

I remember when Joe Camel, the hip mascot for Camel cigarettes, was shamed out of the advertising game. There were two accusations levied against poor Joe. The first was that the cartoonish nature of the ads, which generally featured Mr. Camel living the glamorous life while smoking, made cigarettes more appealing to kids. Not sure [...]

One often fascinating and frequently overlooked part of advertising are the disclaimers that run, often in a small hard to read font, at the bottom of the screen. You can learn a lot from reading the disclaimers, especially ones that appear after a campaign has already been running. For example, all of the commercials for [...]

Just like many other people trying to stretch their hard earned dollars during this challenging fiscal time, I have become a coupon clipper. Every Sunday the paper arrives and I dutifully recycle everything but the circulars which I then comb through with the intensity of a lion stalking a zebra. Very little excites me like [...]

I admit 3-D television is a long way from being a viable product category. There is no programming available and the average consumer doesn’t want to have to wear a pair of goofy glasses that are more likely to get lost or broken than they are to be actually used for watching TV. So I’m [...]

I’m kind of torn about the new spot featuring Apple’s iPad: For starters, the first thing to be said in the ad is “What is iPad?” I used to have a boss that hated it when I started ad copy with a question, but that’s not my problem here. To be honest, I’m wondering who [...]