I am seriously considering suing Dennys and their agency for their latest series of ads that imply I’m too stupid to count to ten. I realize this is advertising, a field most people get into because its one of the few business-oriented degrees that requires no math courses in college. But c’mon! Even a bunch [...]

I have lots of friends on both the traditional and interactive sides of the advertising business, but I have to tell you, the traditional folks are the most fun to fuck with about branding. You see, my theories about traditional advertising are that the ads themselves have a real purpose in the world – to [...]

Can you tell which of these cars is a Hyundai Elantra? It’s ok. Be honest. If I hadn’t put the pictures together I sure wouldn’t be able to. But the marketers at Hyundai think you can. They are so confident their car stands out from all the other small cars on the market that they [...]

One of the many marketing strategies you can take when you’re not the first in a particular marketplace is to pick a fight with the top dog.  I don’t know if Motorola isn’t the top dog in phones anymore and I don’t have the time to look it up, but for some reason they are [...]

It definitely seems like the insurance industry may be providing the most entertaining advertising campaigns of any category these days. Whether it’s Mayhem playing the role of a team flag on your car, the gecko pulling out his wallet and cell phone, or just the ever-enthusiastic Flo dealing with strange customers, insurance companies generally are providing [...]

I’d like to thank the people at Colgate for completely creeping me out with this new spot: First off, regardless of Colgate’s little germ meter at the bottom of the screen, the brunette’s “Colgate mouth” doesn’t seem that much cleaner than the poor woman who was somehow cajoled into a dentists chair in the middle [...]

I couldn’t find the sales figures for OREO cookies here in the US, but in Australia it was over $2 BILLION ($1.9 billion US) last year, so you can just imagine how many of the damn things we eat over here.  That said, clearly they need to spend some of the profits for those little [...]

While this spot could easily be called “The Amazing Poop,” “Poop Factor,” or “Top Load” it’s definitely full of shit and frankly made me throw up in my mouth a little bit. This is just wrong on so many levels starting with these kids blowing huge loads into their diapers. Even the number three finisher [...]

I know, I know, you missed me a little, I understand.  While it was always my plan to let other writers fill in some of the gaps here on DTM, I never planned to stop writing posts.  Unfortunately, things at work got a tad busier than I expected and I decided I’d rather keep eating [...]

As someone who was around at the start of the video game revolution and played the living shit out of my Atari 2600 it’s hard to fathom how far the industry has come. From games with grainy, pixelated graphics like this tank battle game to commercials that look like big-budget Hollywood movies it’s like a big [...]