One often fascinating and frequently overlooked part of advertising are the disclaimers that run, often in a small hard to read font, at the bottom of the screen. You can learn a lot from reading the disclaimers, especially ones that appear after a campaign has already been running. For example, all of the commercials for [...]

There are ads and entire campaigns over the years that have caused me no end of screaming at radios, TVs, etc..  The anger is due to various reasons, including unanswered claims, stupid ideas, poor writing, and probably some unresolved childhood issues. One series of ads we have discussed previously (I’m looking at you, Apple) and [...]

So let me get this out nice and early so you don’t think I’m just being a dick about this radio spot from AT&T U-Verse… this is a damn funny spot. swfobject.registerObject(“ssg_gplayer_object-30-0″, “9.0.0″, “http://deadtreemedia.com/wp-content/plugins/ssg-wordpress-google-audio-player/swfobject/expressInstall.swf”); ATT-U-Verse-Radio-Spot-Lucky-Couch Seriously, I love the way the guy shuts his wife down because he wants to sit on his “lucky couch” [...]