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	<title>Dead Tree Media - Traditional Advertising Reviewed by an Internet Marketer &#187; Kraft</title>
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		<title>Kraft actually does something funny, idiots eff it up</title>
		<link>http://deadtreemedia.com/index.php/all-posts/kraft-actually-does-something-funny-idiots-eff-it-up/</link>
		<comments>http://deadtreemedia.com/index.php/all-posts/kraft-actually-does-something-funny-idiots-eff-it-up/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 17:00:16 +0000</pubDate>
		<dc:creator>Jeff Ferguson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://deadtreemedia.com/?p=282</guid>
		<description><![CDATA[Advertising Age has a write up this morning about a specialized advertising piece that Kraft had in it&#8217;s lobby for a bit that was shockingly enough, actually quite funny (link).  Then of course, the world got a hold of it and had to screw it up for the rest of us by bitching about the [...]
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			<content:encoded><![CDATA[<p>Advertising Age has a write up this morning about a specialized advertising piece that Kraft had in it&#8217;s lobby for a bit that was shockingly enough, actually quite funny (<a href="http://bit.ly/5EP0Fy" target="_blank">link</a>).  Then of course, the world got a hold of it and had to screw it up for the rest of us by bitching about the joke online.</p>
<p>The joke was that the ad was on a mirror and the copy read, &#8220;You look smashing, but your chicken breasts could use a lift&#8221; and then it had the logo and product shot for Kraft&#8217;s Shake N Bake product.  Get it?  Yeah, neither did a lot of people online.</p>
<p><img class="aligncenter" title="Your chicken breasts are saggy, bitch." src="http://adage.com/images/bin/image/rightrail/shakenbake122209.jpg?1261516377" alt="" width="255" height="191" /></p>
<p>One comment that some idiot made online that Ad Age reprinted was, &#8220;perhaps those with chicken breasts are offended?&#8221;  For fuck sake lady, you don&#8217;t have chicken breasts on your body, you have them at home. This isn&#8217;t a personal attack, the magic mirror doesn&#8217;t know you&#8217;re past your prime, it&#8217;s just a mirror.  Sheesh, sounds like something a friend of mine&#8217;s mother would say (not mine, my mother is hip is hell and would laugh her ass off at that).</p>
<p>I guess the big debate online was that people need to get a sense of humor.  Nay, I say, people need to smarten the hell up and realize that jokes are just jokes.  I dated a chick for awhile that would drive me crazy because she was laugh all day at my jokes, until one hit a nerve and then suddenly it wasn&#8217;t a joke anymore, it was a personal attack.  Nope, still a joke, honey.  Turns out, it wasn&#8217;t just that chick, it&#8217;s a big part of the mid-west. Awesome.</p>
<p>J.</p>
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