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	<title>Dead Tree Media - Traditional Advertising Reviewed by an Internet Marketer &#187; McDonalds</title>
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		<title>Even Grimace thought this was a dumb St. Pat&#8217;s promo from McDonalds</title>
		<link>http://deadtreemedia.com/index.php/all-posts/even-grimace-thought-this-was-a-dumb-st-pats-promo-from-mcdonalds/</link>
		<comments>http://deadtreemedia.com/index.php/all-posts/even-grimace-thought-this-was-a-dumb-st-pats-promo-from-mcdonalds/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 18:20:30 +0000</pubDate>
		<dc:creator>Jeff Ferguson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[outdoor]]></category>
		<category><![CDATA[St. Patricks Day]]></category>

		<guid isPermaLink="false">http://deadtreemedia.com/?p=728</guid>
		<description><![CDATA[I don&#8217;t know what I feel worse about today&#8230; having to see this goofy St. Patrick&#8217;s Day promotion from McDonalds, or having to look up how to spell &#8220;Grimace&#8221; for the post title. Oh wait, it was the first one: This is apparently a &#8220;stellar outdoor idea for McDonald’s from Leo Burnett Chicago.&#8221; You know [...]
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</ol>]]></description>
			<content:encoded><![CDATA[<p>I don&#8217;t know what I feel worse about today&#8230; having to see this goofy St. Patrick&#8217;s Day promotion from McDonalds, or having to look up how to spell &#8220;Grimace&#8221; for the post title.</p>
<p>Oh wait, it was the first one:</p>
<p><img class="alignnone" title="Shamrock Shake" src="http://leoburnett.files.wordpress.com/2010/03/shake.jpg" alt="" width="575" height="424" /></p>
<p>This is apparently a &#8220;stellar outdoor idea for McDonald’s from Leo Burnett Chicago.&#8221;  You know how I know that? Because the <a href="http://bit.ly/bVsYpG">Leo Burnett agency said it was a stellar outdoor idea</a> for McDonalds, mother effers&#8230;</p>
<p>I&#8217;m not the first to say this (hell, someone said it on the Leo Burnett site already), but this stellar outdoor idea just looks like an anti-littering campaign and not something that would make me want to actually run out and get a mint shake (yes, that&#8217;s what&#8217;s in a Shamrock Shake, you bunch of &#8216;tards).</p>
<p>Remember that guys?  That would have been the goal of doing this big, expensive piece of trash along the Chicago River, which is usually full of trash on it&#8217;s best days &#8211; to sell more friggin&#8217; shakes!  Not to look cool, or win awards, or post how clever you are on your blog, but to move shakes out the door.</p>
<p>Who the hell approves this crap?  I mean, are things that big at Micky D&#8217;s these days that you could sneak an expense like this past everybody without someone raising a hand and saying, &#8220;hey, I don&#8217;t think that&#8217;s going to do what you think it&#8217;s going to do&#8230;&#8221;?</p>
<p>Next time you hear about a round of layoffs at McDonalds corporate or Leo Burnett, remember you saw wasteful crap like this on National Drinking Day.</p>
<p>J.</p>
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</ol></p>]]></content:encoded>
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		</item>
		<item>
		<title>McDonalds helps kids pick up Olympic athletes for their moms</title>
		<link>http://deadtreemedia.com/index.php/all-posts/mcdonalds-helps-kids-pick-up-olympic-athletes-for-their-moms/</link>
		<comments>http://deadtreemedia.com/index.php/all-posts/mcdonalds-helps-kids-pick-up-olympic-athletes-for-their-moms/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 17:25:25 +0000</pubDate>
		<dc:creator>Jeff Ferguson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://deadtreemedia.com/?p=357</guid>
		<description><![CDATA[I know, I&#8217;m supposed to think this new ad from McDonalds is supposed to be cute, but I&#8217;m a sick bastard at heart: Does the longer version of this ad have her trying to get his phone number, too?  &#8220;Honey, mommy is working her way through the skaters next, so I need a wing man&#8230;&#8221; [...]
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</ol>]]></description>
			<content:encoded><![CDATA[<p>I know, I&#8217;m supposed to think this new ad from McDonalds is supposed to be cute, but I&#8217;m a sick bastard at heart:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ER3r2D06ork&amp;hl=en_US&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/ER3r2D06ork&amp;hl=en_US&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Does the longer version of this ad have her trying to get his phone number, too?  &#8220;Honey, mommy is working her way through the skaters next, so I need a wing man&#8230;&#8221;</p>
<p>While I&#8217;ve got you here, I need to say something about McDonalds and the Olympic games.  What the fuck?  Every couple of years, Micky D&#8217;s sponsors the Olympic athletes and every couple of years I see the amazing new heights of athleticism these kids get and go, &#8220;ain&#8217;t no god damned way they are eating McDonalds, at all, ever.&#8221;</p>
<p>Over the holidays, I took a break from my diet and exercise regime and gave into the siren&#8217;s call of the Big Mac and Egg McMuffin and I feel like a moose.  I&#8217;m pretty sure if some speed skater even inhaled a whiff of a Big Mac, her system would shut down. These are our are top athletes and McDonald&#8217;s wants us to believe that the gymnasts don&#8217;t just hork that hamburger back up right after the shoot is done?</p>
<p>I saw a kid at Disneyland yesterday that was maybe 5-6 years old and looked like Augustus Gloop with pigtails.  THAT&#8217;S what feeding a child McDonald&#8217;s looks like, not whoever is this kid in the ad.  As they were walking away, the mom actually bought her cotton candy and I thought to myself, &#8220;these are the people that usually sue McDonald&#8217;s because they are morbidly obese after 20 years of daily Quarter Pounder with Cheese intake.&#8221;</p>
<p>Who the hell does the Olympic committee turn down?</p>
<p>SECRETARY: &#8220;Sir, I have Jim Beam on the phone to talk about advertising?&#8221;</p>
<p>OLYMPIC AD MAN: &#8220;Tell them to fuck off, but let me know if Jack Daniels calls, that&#8217;s where the big money is!&#8221;</p>
<p>J.</p>
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