July 19th, 2010 |
by Mike Stern |
published in
All Posts, Internet, Print Ad
Tweet Growing up my mother imparted a few pearls of wisdom to us kids including this little nugget, “For free take! For buy waste time.” OK, I never really got the “waste time” thing and I’m probably horribly misquoting her but you get the point. Free is free! Grab what you can. In recently came […]
March 18th, 2010 |
by Jeff Ferguson |
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All Posts
Tweet I swear, sometimes I see stuff and it really just makes me feel like I’m going insane. I walk a pretty fine line of sanity most days anyway, but there are times when people say things that is just completely inaccurate or changed up to fit their needs or whatever and I start to […]
March 12th, 2010 |
by Jeff Ferguson |
published in
All Posts
Tweet Taxes, right? You know I hate ’em! Actually, scratch that, I can give a rats ass about taxes. I’ve pretty much played by the rules my whole adult life, so I usually get a tax return or at worst have to pay a few bucks to the state, so filling out a few forms […]
March 10th, 2010 |
by Jeff Ferguson |
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All Posts
Tweet Let’s be honest here, who didn’t see this one coming? According to TechDirt this morning, LifeLock has to pay $12 million for bogus advertising, little actual protection and awful security. If you don’t recall these ads, here’s one of the long form versions that would run on late night TV: I remember when these […]
January 28th, 2010 |
by Jeff Ferguson |
published in
All Posts
Tweet Oftentimes within the deep dark bowels of advertising agencies, when new campaigns are being developed, different creative teams will be assigned to different parts of the campaign. For instance, one team for TV, another for print, another for radio, and then they usually get some kid in the mail room to do the internet […]
January 27th, 2010 |
by Jeff Ferguson |
published in
All Posts
Tweet Fresh & Easy Neighborhood Markets are fairly new to Southern California… at least I think they are. I really only know they exist at all because of their goofy ads. They could be really nice, but how smart could they be trying to start a new grocery store in this market that is flooded […]
January 27th, 2010 |
by Jeff Ferguson |
published in
All Posts
Tweet Ad jingles are a cornerstone of the advertising business and probably one of the oldest tools in the ad man’s tool box (right next to the Gin). Radio spots really love them because it makes the commercial as memorable as the pop trash that bookends their airtime, but I’m here to tell ya, it […]
January 18th, 2010 |
by Jeff Ferguson |
published in
All Posts
Tweet Last time I picked on a “local” advertiser, that advertiser found me and we had a nice little chat in the comments section. A few people asked if that meant I was going to stop doing that and my reply was, “hell no!” One, it means people are reading this thing and two, that’s […]
January 14th, 2010 |
by Jeff Ferguson |
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Tweet My morning commute is about 50 miles and isn’t the most fun I have all day, but it’s usually not too bad because it gives me a chance to listen to music, catch up on the news, and oh, listen to shitty commercials by past-their-prime rock bands. Creed – New Album That little burst […]
January 13th, 2010 |
by Jeff Ferguson |
published in
All Posts
Tweet When I saw the first couple of TurboTax commercials of the year, I thought they had a pretty clever little idea going. This year they went with this GPS theme where they threw out the idea of “my GPS gives me turn by turn directions to help me get where I’m going and TurboTax […]