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How (not) to talk about the recession in your advertising

January 7th, 2010  |  by Jeff Ferguson  |  published in All Posts

There are commercials that are just stupid and then there are commercials that are just fucking insulting.  Oh look, here’s one now from esurance… Esurance – Walletitus (Tech note: I get my radio spots by recording them using the voice recorder app on my iPhone and sometimes I don’t get all of them.  I usually [...]

Apparently, Chase customers are effing crazy…

January 6th, 2010  |  by Jeff Ferguson  |  published in All Posts

I should be nicer to Chase (link)… they did just help me get a bunch of money back after some dick got a hold of my account information and went on a buying spree at a Rite Aid.  But damn, their ads are just goofy. Chase – Southwest Card – Diner Sure, the whole “Crazy [...]

New Subway radio spot sucks as much as the new sandwich its selling

January 6th, 2010  |  by Jeff Ferguson  |  published in All Posts

I work in advertising, so I hear things every day that make me feel like I’m losing my mind.  Then there’s ads like this radio spot from Subway for their new “Barbacoa Sub” that make me go the full Napoleon. Subway – Beef Barbacoa I’m not a food critic, but I do have to eat [...]

DTM’s 2010 wish for the advertising biz: cool it with the effing hyperbole

December 30th, 2009  |  by Jeff Ferguson  |  published in All Posts

I’ll wait a second while you run out and look up “hyperbole”… Everybody back?  Good, good.  If you didn’t bother, the word basically means to blow something out of proportion for effect.  It’s a great literary device that lets you just say the craziest shit without having to back it up because it’s understood that [...]

CarMax radio spots feature true tales of legal obscurity! Prepare to be amazed!

December 29th, 2009  |  by Jeff Ferguson  |  published in All Posts

I’m a big fan of urban legends.  Actually, I fucking hate urban legends, but what I love is debunking them and telling the people who forward them to me by way of email, facebook, or whatever that they’re an idiot just for thinking these things can possibly be true.  I wait each week for my [...]

ARCO thinks Ben Franklin was one of the little people

December 29th, 2009  |  by Jeff Ferguson  |  published in All Posts

This is going to come off terribly geeky, but whatever. In the book, Timeline by Michael Crichton, there’s a discussion where the scientist that created time travel is chatting with one of the time travelers he’s sent out to record Abe Lincoln delivering the Gettysburg Address. The scientist is mystified by the fact that Abe [...]

WTF are John McEnroe and Julia Allison doing in these ads?

December 28th, 2009  |  by Jeff Ferguson  |  published in All Posts

Now that I’m officially paying attention to advertising for this site, I find that I’m just collecting a crap load of material without really knowing how it will all fit together.  A lot of times, I’ll just pick one ad and go to town on it; sometimes, I’ll group stuff together because it kind of [...]

AT&T finally grows a pair, goes after Verizon

December 28th, 2009  |  by Jeff Ferguson  |  published in All Posts

There are ads and entire campaigns over the years that have caused me no end of screaming at radios, TVs, etc..  The anger is due to various reasons, including unanswered claims, stupid ideas, poor writing, and probably some unresolved childhood issues. One series of ads we have discussed previously (I’m looking at you, Apple) and [...]

Honda of Southern California thinks you’re an idiot

December 17th, 2009  |  by Jeff Ferguson  |  published in All Posts

This will be the first entry to a category of postings called, “We Get It, Ass.” I’ll use this category whenever I hear an ad, like this one coming up from the Southern California Honda Dealers, where somewhere along the line they decided they needed to explain the joke. Copywriters of the world, hear my [...]

Chase lucks out with great impromptu hilarity in its radio spots! Zing!

December 16th, 2009  |  by Jeff Ferguson  |  published in All Posts

Ignore the headline of this post. It’s total sarcasm and that rarely works online. Seriously, I could throw out sarcastic gems out all day long from our posh offices here in lovely Los Angeles, CA, but people would just get confused and think I had suddenly turned a corner in my anger management classes and [...]

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