One often fascinating and frequently overlooked part of advertising are the disclaimers that run, often in a small hard to read font, at the bottom of the screen. You can learn a lot from reading the disclaimers, especially ones that appear after a campaign has already been running. For example, all of the commercials for [...]

Oh holy fuck this ad makes my head hurt… Let me just state that the headline for this post is just me fucking with the folks over at Mashable for writing an article entitled, “New Droid Incredible Commercial Is Incredible But Vague” apparently just after cleaning up from a major orgasm after seeing the damn [...]

I’ll wait a second while you run out and look up “hyperbole”… Everybody back?  Good, good.  If you didn’t bother, the word basically means to blow something out of proportion for effect.  It’s a great literary device that lets you just say the craziest shit without having to back it up because it’s understood that [...]

There are ads and entire campaigns over the years that have caused me no end of screaming at radios, TVs, etc..  The anger is due to various reasons, including unanswered claims, stupid ideas, poor writing, and probably some unresolved childhood issues. One series of ads we have discussed previously (I’m looking at you, Apple) and [...]

I gave the fine folks at Mac a little crap earlier in the week, so I guess it’s only fair that I turn to their new competitor in the phone market, the Droid. Here was the ad that introduced most humans to this new technical wonder: So, I get it, the ad is making fun [...]