Dead Tree Media - Traditional Advertising Reviewed by an Internet Marketer » Wall Street Journal http://deadtreemedia.com This blog is where I talk about traditional media (print, TV, radio, etc.) from the perspective of an internet media guy (me). Mon, 09 Jan 2012 18:52:31 +0000 en hourly 1 http://wordpress.org/?v=3.3 WSJ (wha?) rates the best and worst advertising of 2009 http://deadtreemedia.com/index.php/all-posts/wsj-wha-rates-the-best-and-worst-advertising-of-2009/ http://deadtreemedia.com/index.php/all-posts/wsj-wha-rates-the-best-and-worst-advertising-of-2009/#comments Mon, 21 Dec 2009 15:56:15 +0000 Jeff Ferguson http://deadtreemedia.com/?p=259
  • Guest Post: Accenture proves that the best jokes are accidental…
  • All of Tiger Wood’s dead tree friends are running for the hills…
  • Almost absolutely NOT the 15 Worst Movie Taglines Ever Written
    • ]]>     Dead Tree Media just arrived on the scene, so we’re not going to do a “Best of 2009″ edition.  Partly because it would be presumptuous, but mostly because it sounds like work.  But that won’t stop us from linking to a few Best Of’s to fill in some dead space on the site.

    Wall Street Journal, one of the old ladies of the Dead Trees, posted its list of the Best and Worst Ads of 2009 (link).  It’s a fairly decent review of the year for sure.  I can’t agree with them on some of the non-dead tree winners (the skating babies thing was cute, but it was a novelty at best). but overall it’s a decent read.

    The one I’m having a little problem with was giving Accenture the red ass for its Tiger Woods campaign simply because it had Tiger Woods in it now.  Turns out that campaign has been running for over six years and nobody seemed to have a problem with it until we found out that Tiger was a bigger hit with the ladies that we would have guessed.  I mean, you could have given it a “worst” rating because the ads are kind of poorly written and unimaginative, but to say they are suddenly bad because of Tiger, that’s just lazy.

    I won’t tolerate laziness on this site and… what? Oh I led with lazy. Shit, never mind…

    J.

    Related posts:

    1. Guest Post: Accenture proves that the best jokes are accidental…
    2. All of Tiger Wood’s dead tree friends are running for the hills…
    3. Almost absolutely NOT the 15 Worst Movie Taglines Ever Written

    ]]>     http://deadtreemedia.com/index.php/all-posts/wsj-wha-rates-the-best-and-worst-advertising-of-2009/feed/ 0