• Home
  • About
  • Bannertest
  • Categories
    • All Posts
    • Billboard
    • Internet
      • Blog
      • Facebook
      • Google
    • Magazine
      • Print Ad
    • Television
    • Videogames
  • Subscribe via RSS

Ford Fiesta commercials are just reaching for anything now

Published May 19th, 2010   |  5 Comments

Tweet

I actually like Ford as a car manufacturer, so I’m taking this series of stupid commercials kind of personal.

If you’ve read over this site before, you might have seen my rant on some of the goofy things they do in car commercials.  Coming up with a creative ad concept for  car commercial has got to be a pain, so most of the time I just give them a pass because there is only so much you can do.  However, neither one of these spots (or webisodes, I guess) actually pass the “hey, this is really friggin stupid” test.

The first is entitles Ford Fiesta vs. Lamborghini…

Between you and me, I friggin hate Lamborghinis.  They are mother expensive and frankly I just don’t like the way they look, but they sell a bunch of them and they go really fast in a straight line.  The goofy comparison tests show how the Lamborghini can’t turn like the Fiesta, but then again, it’s not supposed to either.  This would be like comparing how a hammer and a banana compare at driving nails; the latter just isn’t made for the task and to try and do the comparison just makes you look like a dipshit.

The second spot just hurts my damn head… it’s literally showing how the Fiesta comes in handy when zombies are present.

This spot breaks all kinds of rules in my book.

For starters, zombies are big right now, so you can actually hear someone asking during a pitch meeting, “Hey, what’s big right now with the kids? Zombies! Let’s put one in an ad!” That’s just friggin lazy and embarrassing.

Second, the ad is just dumb. That one chick clearly got away from the zombie, but somehow he is suddenly in her back seat? And how would being able to start the car faster help in that situation? He’s already friggin there!

Look, the Fiesta, the Yaris, and whatever else that thing in the ad is are those cheap, throwaway kind of cars you drive when you’re young and broke. Just letting people know that your car is more feature rich than the other pieces of crap will get people in the door. Trying to be clever like this in your ads and failing miserably will do nothing but gain the ire of your target audience, who friggin hate everything about you already because they’re young and know everything.

You want to sell cars to kids, go where the kids are and put your cars out. Don’t try to be hip or funny or clever… you just look like a ‘tard.

– Jeff Ferguson

Related posts you might enjoy:

  1. [COMMENTARY] On TV Commercials and Selective Racial Outrage
Written by Jeff Ferguson
Jeff Ferguson is an internet marketer, entrepreneur, inventor, writer, public speaker and is usually only this angry when talking about poorly made advertising or people who think gum is a food group.

Latest Posts

  • Taking Television Everywhere
  • Apparently Jack of @JackInTheBox Needs to Spend More Time at Home
  • How Rick Santorum Can Fix His Google SEO Problem
  • Aaron Wall of SEO Book Catches Google Chrome Buying Links (But Not Really)
  • 2011 Review: Top 5 Tech Controversies That Weren’t
  • No, @Chevrolet Did Not Steal This Commercial Idea From @DearPhotograph. Get Over Yourself.
  • [COMMENTARY] On TV Commercials and Selective Racial Outrage
  • Microsoft has some (wholly inaccurate) fun with “GMail Man”
  • [VIDEO] Lindsay Lohan got paid how much to do what with a beezid?
  • Taco Bell/Aasif Mandvi Predict a Short Summer

Topics

Accenture Adweek Allstate Apple AT&T cars CBS Chase Chrysler Coca-Cola Commentary Diet Dr. Pepper DirecTV Dodge Doritos Droid FloTV Gillette Google insurance joke looking for an ad legal Leno local McDonalds movies Nike Olympics outdoor Parody print Progressive.com Radio Samsung sex Southwest Airlines Subway Superbowl Super Bowl Taco Bell Tiger Woods TV UK Verizon weekly summary

Contributors

  • cpmmug
  • David Silva
  • Holly Miller
  • Jeff Ferguson
  • Mike Stern
  • pvadmin

Home | Contact Us | About Us



Site Design by PrimeView Phoenix Arizona Web Design Company, Ranked by Phoenix Search Engine Optimization Company OptimizeX